A case study of the strategy effects on the chain retail stores brand representative. Pxmart &; a.mart
碩士 === 健行科技大學 === 經營管理研究所 === 101 === The chain retail stores on advertising relations in endorsement of choose strategy, there is no similar reference related research for the motivation of article. Survey found that when subjects in the face of celebrity endorsement and advertising effectiveness f...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/c2rxrj |