Services Sector Mass Customization Research: The Catering Industry as an Example

碩士 === 健行科技大學 === 經營管理研究所 === 101 === Worldwide competition in global economies has posed significant challenges to companies wanting to fulfill the continuously changing requirements of the market; they place increasing emphasis on mass customization (MC) strategy. The decoupling point (DP) determi...

Full description

Bibliographic Details
Main Authors: Pei-Yu Li, 李珮瑜
Other Authors: 沈群英
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/36g9zd