| Summary: | 碩士 === 朝陽科技大學 === 企業管理系 === 102 === Due to the rising consumer environmental awareness in recent years, start thinking the issues of how to protect the environment and paying actions. In environmental consciousness, technological advances and the popularity of the Internet, corporations cope the changes in the global market and the rise of green consumer consumption concept with not only the physical store operations, but also the creation of network platform-spread efficiency of the inter-community, infection power, and richness of the content of the website playing a major key factor in the success or failure of the product marketing.Today, the market has been visible everywhere on the benefits of green products and related promotional brochures. The characteristics of the green products with lower-pollution, resources saving, and practical function will become consumer’s priority of purchasing decisions. The study focuses on the green products and explores the business impact of network service quality between the perception value and the electronic reputation-randomly investigated in Taichung popular places, and then sampling population in Taichung consumers. Total of 250 valid samples were collected and analyzed to verify the theoretical model. Finally, according to the study conclusion, provide the suggestion for management and academically reference to the future research of marketing management of the green products.
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