The Research Of How Consumers Choose Mobile Phones
碩士 === 朝陽科技大學 === 企業管理系碩士班 === 101 === Abstract This research was conducted mainly by adopting a modified EBM model to study how consumers choose their mobile phones. There are five purposes of the study: 1. What are the purchasing motives for consumers to buy mobile phones? 2. What are the consumer...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/42503903327602440693 |