Behavioral Intentions of Short Film Audiences and Relevant Influencing Factors

碩士 === 朝陽科技大學 === 企業管理系碩士班 === 101 === With original content and miniature characteristics of computer files, short films have become a new method of entertainment for modern Internet audiences. Because of the low production costs, low-entry barriers, and rapid dissemination characteristics, short f...

Full description

Bibliographic Details
Main Authors: Xiao-Qian You, 游小倩
Other Authors: Chung-Li Chou
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/84655833920118908169