A Study of Brand Story types on Advertising Effectiveness with Moderating Effects of FCB Grid
碩士 === 朝陽科技大學 === 企業管理系碩士班 === 101 === Enterprises have long faced the challenge of how to promote to the general consumer product packaging, increasing consumer willingness to buy? Part of the industry will choose through a story that conveys product information and then deliver the brand spirit an...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/96747191689610637422 |