An Empirical Study for Purchase Intention of Commercial Long-Term Care Insurance ─ An Example of College Students in Central Taiwan University

碩士 === 朝陽科技大學 === 保險金融管理系碩士班 === 101 === The purpose of this study is to investigate the awareness of college students in central Taiwan towards commercial long-term care insurance and their willingness and intention to purchase such products, through analysis from demographic variables、actual consu...

Full description

Bibliographic Details
Main Authors: Chien-Hua Liu, 劉建華
Other Authors: Tsu-Wei Yu
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/66377206353830562030