Understanding the Factors Influencing the Loyalty and Information Adoption on Facebook fan pages: A Social Capital Theory Perspective
碩士 === 朝陽科技大學 === 資訊管理系碩士班 === 101 === In recent years, Facebook has become a popular social network site around the world. The marketing power of fan pages of Facebook is noted by enterprises or personal business. Although marketing through Facebook fan page is an effective way to attract new membe...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/94433022497278366745 |