Exploring the Measurement of Customer Importance and Satisfaction in the Supermarket Chain – A Case Study in Taichung

碩士 === 朝陽科技大學 === 應用外語研究所 === 101 === Researchers of service quality often suggested that customers’ perception of purchasing importance would likely affect their satisfaction. In the past, service quality of customers has been described in the literature to capture its multidimensionality. However,...

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Bibliographic Details
Main Authors: Yi-Hsuan Shen, 沈宜諠
Other Authors: Hao-Wei Yang)
Format: Others
Language:en_US
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/67771174147181008098