How to Enhance Customers’ Purchasing Intention by Improving Service Quality－A Case Study of the Supermarket Chain
碩士 === 朝陽科技大學 === 應用外語研究所 === 101 === Satisfying customers’ service demands was the main service index in retail industry. Retailers tried to design a service standard to provide suitable service to satisfy customers. However, there might be a gap between customers’ expectation and perceived service...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/66828809794010246048 |