A Study of the Relationships Among Visitors’ Experiential, Brand Attitude and Purchase Intention for Tourism Factory - A Case of BRAND''S Health Museum
碩士 === 朝陽科技大學 === 休閒事業管理系碩士班 === 101 === The purpose of this study is to investigate relationships among visitors’ experiential, brand attitude and purchase intention for tourism factory. The scope of research is BRAND''S Health Museum in locations, and object of study for tourists...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/67821501423105199487 |