A Study of the Relationships Among Tourist Experience, Service Value and Purchase Intention for Tourism Factory - A Case of BRAND''s Health Museum
碩士 === 朝陽科技大學 === 休閒事業管理系碩士班 === 101 === In this study we take the tourists who used to go to BRAND''s Health Museum as the participants, to figure out what are the influence of tourist experience and service value toward consumers’ purchase intention, and what are situations of ea...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/05480539859498448234 |