The Impact on Animosity and Consumer Ethnocentrism on Purchase Intention of City Residents in First and Second Line Cities of China
碩士 === 大葉大學 === 國際企業管理學系碩士班 === 101 === The study describes whether residents’ animosity will affect their consumer ethnocentrism or not; consumer ethnocentrism will affect their purchase intention or not; residents’ animosity will affect purchase intention or not of city residents in first and seco...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/12030770741002782343 |