A Study on Relationship Quality between Travel Agency Salesmen and Consumers that Affecting Consumers' Trust and Purchase Decisions

碩士 === 大葉大學 === 運動事業管理學系 === 101 === Following the rise of consumers’ awareness, the consumers has begun to realize that it is important to search for information before purchasing products or services, therefore increasing the consumers’ trust. However, consumers disputes are still common in travel...

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Bibliographic Details
Main Authors: Yong Ru, Hou, 侯詠襦
Other Authors: Wen-Guu Lei
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/26304953095522688197