Perceived Value on Customer Loyalty:The Mediation Effect of Relationship Quality

碩士 === 大葉大學 === 管理學院碩士在職專班 === 101 === The validity for theory of relationship quality within the multi-level marketing service industry was addressed, the present study examined whether satisfaction and trust, respectively, and customer perceived value correlated positively with customer loyalty. D...

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Bibliographic Details
Main Authors: Lai, Yu-fang, 賴鈺芳
Other Authors: Tung, Hui-Ling
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/b7aphp