A Study of Internet Consumer’s Perceived Risk and Product Involvement on Repurchase Intention
碩士 === 大葉大學 === 管理學院碩士在職專班 === 101 === The main purpose of this study is to explore whether the perceived risk of Internet consumers affects the repeat purchase intention, and the interference of the product involvement enhances the affection above. There are two hypotheses in this study. In order t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/37719197470333346573 |