A Study on the Relationship among Group-buying Website Image,Conformity,Perceived Value and Purchase Intention
碩士 === 大葉大學 === 管理學院碩士在職專班 === 101 === Groupon USA has entered into the Taiwan market since 2010. The corporation created a new purchasing style by building a group-buying platform on internet. However, some group-buying websites have been repeatedly complained due to the credit controversies that c...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/08286164603347404858 |