The Effects of Fans' Supporting Factors on Fans' Loyalty-Taking Brother Elephants of Chinese Professional Baseball League as An Example
碩士 === 大葉大學 === 管理學院碩士在職專班 === 101 === This essay aims to deal with the relationship between factors of fans support and loyalty by means of questionnaire. Taking baseball fans in baseball fields such as Tianmu, Xinzhuang, Taoyuan, Xinzhu during 2012 season of CPBL as the object, the author has coll...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2s7btr |