The Influences of Sport Products’ Brand Image and Sport Involvement on Purchase Intention – Using Channel Type as the Moderator
碩士 === 大葉大學 === 管理學院碩士在職專班 === 101 === The aim of this study was to explore the influences of brand image and sport involvement on sport products purchase intentions. More importantly, this research used channel type as the moderator to further understand the relationships between brand image &...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/r9awca |