The Effect of Marketing Satisfaction and Service Quality on Customer Loyalty - Using Starbucks as An Example
碩士 === 大葉大學 === 管理學院碩士在職專班 === 101 === The purpose of consumption changes with the lifestyles and spending patterns of customers. Therefore, the marketing of corporations transforms into the commitment of enhancing customers' satisfaction. Corporations need to fulfill all the needs of customers...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/982ku9 |