A Study on the Factors that InfluenceConspicuous Consumption－TakingNBA Jerseys as an Example
碩士 === 大葉大學 === 管理學院碩士在職專班 === 101 === The main purpose of this research is to explore the factors of influencing conspicuous consumption, as an example of college students buying NBA jerseys, and to explore the differences of NBA Jerseys consumers between different backgrounds. A total of 360 quest...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2z35db |