The Effectiveness of Brand Image and Brand awareness upon Brand Attitudes for Luxury Brand Bags’ customer of Taiwan and Mainland China – The Fashion Consciousness as the Mediator
碩士 === 大葉大學 === 管理學院碩士在職專班 === 101 === The purposes of the study are to understand collectible purses’ brand image and brand recognition of the product between Taiwan and China. Furthermore, it tries to understand on how to affect the attitude in collectible purses’ brands. To face a different brand...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/70751996479412366695 |