Understanding the Impulse Buying Behavior of Online Group Buying
碩士 === 逢甲大學 === 企業管理學系 === 101 === Along with advanced progress in technology, the consumer behavior has changed radically, physical retail store is not the only shopping environment anymore, e-commerce becomes another choice. Even in the online shopping enviornment, the mode of consumption has exte...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/06512748045826815534 |