A Study of The Relationship among Brand Experience, Brand Preference and Brand Loyalty-An Empirical Investigation of Nike
碩士 === 逢甲大學 === 國際經營管理碩士學位學程 === 101 === Abstract Nowadays, product orientation has turning into consumer orientation, it means that from the modern marketing aspect of view, a brand should focus on what consumers want, instead of the functions of the product itself. This study is based on “Brand E...
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| Format: | Others |
| Language: | zh-TW |
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2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/59273697663942839035 |