The Effects of B & B Innovation on Consumer Loyalty : Corporate Social Responsibility as a Moderator
碩士 === 逢甲大學 === 國際貿易學系 === 101 === Over the past decade, the development of the B &; B industry is flourishing and competitive. In order to obtain a competitive advantage, owners should improve the products or services through innovation and promote social responsibility in the community and the...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/05884251332834097655 |