A Study on Airline Green Brand Image and Brand Relationship Quality
碩士 === 逢甲大學 === 運輸科技與管理學系 === 101 === Green brand image is a factor for &;quot;green consumption&;quot; in consumer choice. Corporate uses brand image to convey &;quot;brand benefit&;quot; message to consumers, influence consumers to identify with and support the brand, and establish...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/32x3a7 |