The Research of Experiental Marketing and Sports Involvement

碩士 === 逢甲大學 === 經營管理碩士在職專班 === 101 === Due to the increasing of running population, international running race, brand-marketing strategy in running activity, and the concept of human health, more and more people are involving in running sport. This research is to find out if customer with differen...

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Bibliographic Details
Main Authors: Hsueh Shun Jen, 薛順仁
Other Authors: 羅芳怡
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/94420727580993868928