An Empirical Study on the Relationship between Customer Value, Quality of Service, Customer Satisfaction,Switching Costs, Customer Loyalty In Cases of Internet Purchasing as ihergo
碩士 === 遠東科技大學 === 行銷與供應鏈管理研究所 === 101 === Internet is popular nowadays; it also brings the trend of online shopping. Thus, customer can buy the goods they need, and also there are more choices of brand and dealer. The price is also cheaper than the selling price. By the domestic E-commerce research...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/99229m |