A Study on the Brand Equity Model of Tourism Factory
碩士 === 遠東科技大學 === 行銷與供應鏈管理研究所 === 101 === After reviewing researches on tourism factory from many domestic scholars, currently there are few research literatures that use brand equity mode of tourism factory as a topic. Therefore, this research used overall brand equity model of tourism factory as m...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/70906314515588449768 |