A Study of the Relationship among Consumers’ Involvement, Satisfaction and Loyalty：the case study of Tennis
碩士 === 遠東科技大學 === 行銷與供應鏈管理研究所 === 101 === The rapid development of economy has raised consumer spending power, as well as leading to the higher value placed on leisure activities. Followed by government’s various promotion plans for sports, more and more people take participate, and Tennis’s gradual...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/rs5c45 |