微電影廣告內容、形式及其效果之研究
碩士 === 佛光大學 === 傳播學系 === 101 === With the advancement of information technology, the audience of traditional mass media has migrated gradually to the Internet. In order to reach online users, especially the younger generations, marketers think of a new marketing technique, namely, the Micro-film...
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| Format: | Others |
| Language: | zh-TW |
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2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/75652015239391644006 |