Effects of Mega Sport Events on Hosting Nation and Corporate Sports Sponsorship:The Case of Olympic Games.
碩士 === 佛光大學 === 管理學系 === 101 === The purpose of this study is to investigate how the announcement day and hosting day of mega sport events affect the hosting nation's stock market and the sponsor's stock. We choose the world's most famous Olympic games as our case of this study. Previ...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/09692080888781977572 |