Effects of Foreign Television Dramas on Country Image：Using Liking As a Moderator
碩士 === 佛光大學 === 管理學系 === 101 === In recent years, product placement has been used extensively as a means to promote brands in the context of entertainment consumption without intruding audience. Since 1990’s, Japanese and Korean dramass have been very popular in Taiwanese TV channels and have drawn...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/25561496669730594784 |