The Internet User's Investment Behavior, Internet Using Motivation and the advertising effect

碩士 === 輔仁大學 === 大眾傳播學研究所碩士班 === 101 === The Research discusses the user's investment behavior, the internet use motivation and the advertising effect. It uses the internet questionnaire survey to discover the most users' behavior about the advertising . The result shows that the user...

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Bibliographic Details
Main Authors: Chung, Hsien, Tsai, 蔡宗憲
Other Authors: 陳尚永
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/05263819631700441576