The Effect of Parody Advertisement, Brand Image and Fashion Lifestyle on Consumer Purchase Intentionexample of women's bag
碩士 === 輔仁大學 === 織品服裝學系碩士班 === 101 === The purpose of this study was to investigate the parody advertisement and brand image and consumer popular lifestyle and consumer purchase intention. Use SPSS 17.0 analysis,measured reliability,descriptive statistics and ANOVA. The results showed that the corpor...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/63f6ty |