The Influence of Consumers’ Persuasion Knowledge and Bloggers’ Characteristic on Consumers’ Responses to Product Review Blogs
碩士 === 輔仁大學 === 企業管理學系管理學碩士班 === 101 === Blog is one of the important platforms of electronic word of mouth. In order to engage in covert marketing, many firms had started to cooperate with bloggers. This would make consumers be affected by selling and persuasion tactic unconsciously. In this study,...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/53164062798015296454 |