The Influence of Persuasion Knowledge and Advertorial Designing on Consumers
碩士 === 輔仁大學 === 企業管理學系管理學碩士班 === 101 === Due to the rise of digital trends, newspaper and magazine advertising have declined globally in recent years. It has changed the print media’s selling and marketing strategy. More firms make advertisements look like editorial, which is called advertorials, or...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/84670025309787826345 |