The Impact of Physical Attractiveness, Sexual Humor and Gender Difference on the Advertising Effectiveness- A Case of Male Product
碩士 === 輔仁大學 === 企業管理學系管理學碩士班 === 101 === This study aims to assess the impact of four different degrees of physical attractiveness(female endorser with high attractiveness/ female endorser with normal attractiveness/ male endorser with high attractiveness/ male endorser with normal attractiveness)...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/23572931268384076004 |