Impact of Room Pricing Strategy During and After Economic Crises on Hotel Total Revenue: The Case of International Hotel in Taipei City

碩士 === 輔仁大學 === 餐旅管理學系碩士班 === 101 === Hotel revenue mainly generated by Rooms and Food & Beverage. This study used the quarterly statistics during 2006 to 2012 which provided by Taiwan Tourism Bureau, to analyzed 10 of international hotels located in Taipei City the performance before and after...

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Bibliographic Details
Main Authors: Cindy Chang, 張舒惠
Other Authors: Dr. Chi-Mei Emily Wu
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/99813349026318371693