The Impact of Sexual Appeal and Gender Affect in Advertising
碩士 === 輔仁大學 === 國際創業與經營管理學程碩士在職專班 === 101 === This research investigates the differentiations and relationships between men and women in their natural reactions to sexual appeals in advertising. Earlier researches implied that both males and females would react differently to such ads because of per...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/45667651695188915560 |