The Impact of Sexual Appeal and Gender Affect in Advertising
碩士 === 輔仁大學 === 國際創業與經營管理學程碩士在職專班 === 101 === This research investigates the differentiations and relationships between men and women in their natural reactions to sexual appeals in advertising. Earlier researches implied that both males and females would react differently to such ads because of per...
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ndltd-TW-101FJU013210032015-10-13T22:06:57Z http://ndltd.ncl.edu.tw/handle/45667651695188915560 The Impact of Sexual Appeal and Gender Affect in Advertising 性與性別對廣告之影響 Tsai, Peihsuan 蔡佩璇 碩士 輔仁大學 國際創業與經營管理學程碩士在職專班 101 This research investigates the differentiations and relationships between men and women in their natural reactions to sexual appeals in advertising. Earlier researches implied that both males and females would react differently to such ads because of perceptions of unethicality. Reichert (2002) hypothesized that, under the sort of forced processing conditions may lead to a conclusion that allowing the men exhibit a more positive attitudinal response to gratuitous sex appeals than women on average. It provides support for the underlying process – and also demonstrates intra-gender variation—by showing that women with more liberal attitudes to sexual react in a manner very similar to men briefly. 林耀南 2013 學位論文 ; thesis 29 en_US |
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碩士 === 輔仁大學 === 國際創業與經營管理學程碩士在職專班 === 101 === This research investigates the differentiations and relationships
between men and women in their natural reactions to sexual appeals in
advertising. Earlier researches implied that both males and females would
react differently to such ads because of perceptions of unethicality.
Reichert (2002) hypothesized that, under the sort of forced processing
conditions may lead to a conclusion that allowing the men exhibit a more
positive attitudinal response to gratuitous sex appeals than women on
average. It provides support for the underlying process – and also
demonstrates intra-gender variation—by showing that women with more
liberal attitudes to sexual react in a manner very similar to men briefly.
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author2 |
林耀南 |
author_facet |
林耀南 Tsai, Peihsuan 蔡佩璇 |
author |
Tsai, Peihsuan 蔡佩璇 |
spellingShingle |
Tsai, Peihsuan 蔡佩璇 The Impact of Sexual Appeal and Gender Affect in Advertising |
author_sort |
Tsai, Peihsuan |
title |
The Impact of Sexual Appeal and Gender Affect in Advertising |
title_short |
The Impact of Sexual Appeal and Gender Affect in Advertising |
title_full |
The Impact of Sexual Appeal and Gender Affect in Advertising |
title_fullStr |
The Impact of Sexual Appeal and Gender Affect in Advertising |
title_full_unstemmed |
The Impact of Sexual Appeal and Gender Affect in Advertising |
title_sort |
impact of sexual appeal and gender affect in advertising |
publishDate |
2013 |
url |
http://ndltd.ncl.edu.tw/handle/45667651695188915560 |
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