Data mining in the securities industry customer relationship management model - a domestic securities company

碩士 === 輔仁大學 === 企業管理學系管理學碩士在職專班 === 101 === The purpose of this research is to use three commonly adopted data mining techniques, namely discriminant analysis, logistic regression, and artificial neural networks in building classification models aiming to filter out the significant variables who te...

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Bibliographic Details
Main Authors: Chun-Ying, Liu, 劉春櫻
Other Authors: Tian-Shyug, Lee
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/31445308442237907754