The Antecedents and Consequences of Consumers’ Online Perceived Trust and Risk
碩士 === 華梵大學 === 工業工程與經營資訊學系碩士班 === 101 === The article proposes a model that related online shopping experience, attitude, reputation, privacy policy, positive rating, word of mouth, perceived trust, perceived risk to purchase intention. Respondents to the questionnaires were restricted to consumers...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/17983361534925627561 |