Customer Satisfaction Analysis of Cosmetic Sales Channels between Counters in Department Stores and Self-selective Stores
碩士 === 玄奘大學 === 企業管理學系碩士班 === 101 === This research aims to explore the customer satisfaction of the two major cosmetic sales channels－counters in department stores and self-selective stores.Three dimensions of satisfaction are explored – channel characteristics, product attributes, and service qual...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/59303344134231513031 |