The Impact of Attribute and Brand Awareness on Consumer Purchase Intentions –A Case Study of the Hsinchu Taiwan Pavilion at the World Expo

碩士 === 玄奘大學 === 視覺傳達設計學系碩士班 === 101 === Along with the new idea of technologic R&D and artistic creation, it is usually able to provide people with certain innovative values and surprises, and Shanghai 2010 World EXPO Taiwan Pavilion is one of those typical representative artworks. Currently,...

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Bibliographic Details
Main Authors: Lo, ChinYun-Chen, 羅金昀臻
Other Authors: Lai,Ting-Chang
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/81918314368267877321