Apply Brand Utility to Explore the Acceptance of Smartphone- An Example of Apple iPhone
碩士 === 義守大學 === 資訊管理學系 === 101 === In recent years, mobile devices become more popular, and smart phones can be regarded as representative products, which changed human habits, so that we can cross barriers of distance and time constraints to communicate. After Apple release the iPhone in 2007, its...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/37448820903553704585 |