The Study of Relations among Brand Image ,Perceived Risk and Purchase Intention -Take Digital Single Lens Reflex as Examples
碩士 === 義守大學 === 管理學院管理碩博士班 === 101 === With technology development, the market of digital single lens reflex camera (DSLR) has become more and more competitive. All DSLR manufacturers have used various ways to attract consumers and induce their purchase intentions. In order to survive in an environm...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/00976761441860993280 |