The Study of Relations Among Endorser, Brand Trust and Brand Loyalty - A case of Men's Care Purchase Behavior
碩士 === 義守大學 === 管理學院管理碩博士班 === 101 === In recent years, the pursuit of beauty is no longer the prerogative of women. More and more modern men are willing to invest in pursuit of their beauty. Men's buying power is growing as well. The purpose of this study was to investigate the relationship am...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/70224369161755055848 |