Effects of Customer Characeristics on Brand Image, Customer Satisfaction and Customer Loyalty of Specialty Coffee Shop
碩士 === 義守大學 === 管理學院管理碩士在職專班 === 101 === From 2007, Taiwan’s coffee markets are starting grown up. A lot people love to go to coffee shop loosen up their stress. Moreover every unique coffee shop has its own specialty and taste to attract customers. Due to the loyalty of the customers toward to uniq...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/78331524371873504595 |