The Influence of Brand Image and Consumer Purchase Motivation on Consumer Satisfaction – A Case Study of City Café
碩士 === 景文科技大學 === 觀光與餐旅管理研究所 === 101 === Abstract The purpose of this study is to investigate the influence of brand image and consumer purchase motivation on consumer satisfaction – A Case Study of City Café. From the viewpoint of the consumer discuss the influence of brand image and consumer purch...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/24thq7 |